Roadsider Welcomes Industry Legend John Borowski as President of North America Partnerships and Sales

Roadsider, an innovative technology-driven platform serving towing companies, private fleets, roadside businesses, truck owners, and commercial dispatchers, is thrilled to announce the appointment of John Borowski as the President of North America Partnerships and Sales.

With over 40 years of leadership and hands-on experience in the towing industry, John is a true trailblazer and widely recognized as "Mr. Industry." His extensive resume includes:

• Running a successful towing company for 19 years.
• Serving as COO for a wrecker manufacturer.
• Acting as a liaison to major motor clubs.
• Leading accident remediation for a prominent Massachusetts towing company.
• Serving as VP of Tow Industry Programs at AutoReturn for seven years.
• Contributing as Safety Editor for American Towman Magazine.

John has earned numerous accolades, including being the first-ever towing professional honored as Towman of the Year and receiving the prestigious American Towman Medal for Heroism twice.

As a cornerstone of Roadsider's leadership team, John will be instrumental in enhancing partnerships and driving sales initiatives across North America.

"John’s unparalleled expertise and deep understanding of the industry bring incredible value to Roadsider’s mission of empowering towing companies with cutting-edge technology. We are honored to have him onboard and look forward to his leadership in shaping the future of roadside assistance," said Roadsider's CEO.

Join us in welcoming John Borowski to the Roadsider family! Together, we’re driving innovation and transforming the towing industry.